Saturday, January 22, 2011

"Whole Grain" Cereal, what a seller!

I have not written in a long time now. For some reason I made excuses to myself that I was too busy while doing things I did not really want to be doing. I think everyone experiences this once in a while. I am back now to focusing on what I love!

Inspired by the General Mills Breakfast Cereal Commercial I saw the other day I can do nothing but write about it. First, watch this:

Whole Grain in Lucky Charms Cereal! Wow, what a seller. It is frightening to me that probably well over 50% of the target audience for this commercial now will actually buy into this. They truly believe that for example Lucky Charms is a nutritious cereal which is good and save to feed to your kids. After all the advertisement says that all these "kids" cereals have at least (and I quote): "8 grams of whole grain and a good source of Calcium". The add further portrays active kids, which obviously are at the top of their game! They have just accomplished a goal (mostly indicated by all the winning metals around their necks) and they are of course happy and smiling.

I went to General Mills official website and checked out the actual ingredients of the most sugary Cereal I personally have ever tasted. Of course their claim is correct and yes, the main ingredient of their cereal is "Whole Grain Oats" which is followed immediately by Marshmallows (made out of sugar and coloring), followed by more Sugar, some Oat flour, Corn Syrup (Sugar), Corn Starch and so on...

One of the ingredients, even I, the foodie and Nutrition geek, was not aware of: "Trisodium Phosphate", what the heck is that???

It is listed as the seventh of the main ingredients. On a Google search the first thing that comes up is that Trisodium Phosphate is a degreaser, cleaning agent, stain remover and, yes, also a food additive. It's other description name is: "E 339", a substance s that by itself should never be consumed (poisonous), will not give a specific taste to the food it is added to and is solely used for technological food making reasons (for example to make appearance better).

General Mills says in a letter:
"TSP is used as a buffer to adjust the acidic nature of the cereal dough. In home cleaning products TSP is used in large quantities. In our food products we use very small amounts. Theoretically, any food grade base could be used: sodium hydroxide, potassium hydroxide, ammonium hydroxide, ammonium phosphate, etc. At General Mills we have found that TSP works best in our particular products, and has been approved as safe for use in food by the Food and Drug Administration."

Lets focus back on the sugar in our "healthy 8 gram of whole grain" Cereal, the oh so Luck Charms. Sugar, the one thing we keep telling our kids to not eat too much of is found in overwhelming amounts in this cereal. So if you would like to give yourself or your kids a little sugar shock high of some processed white sugar, this is the way to go...NOT!

Especially for kids at an early age, who still learn eating patterns for the first time, this is crucial. We all know eating loads of sugar will make us hungry for more.... sugar! Blood sugar rises unnaturally by feeding our body factory produced sugars. Once the sugar high wears off we need more fuel to come back to that sugar high. The cycle will never stop until we feed our body proper nutrition!
What about plain whole grain Oatmeal with a Banana for breakfast? That is truly something that will give you natural Vitamins with sugar inside the fruit that no machine produced!

Here is actually the whole commercial voice over in writing, just because i think it comes across a little better in writing of how vague the statements made in the General Mills Cereal commercial really are:
"To do well, kids need to eat well; and eating well means getting enough whole grains and calcium. At General Mills big G kids cereals can help: Did you know it's the only leading line of kids cereals with at least 8 grams of whole grain and a good source of calcium? Cereals they already love like Lucky Charms and Cinnamon Toast Crunch. Give your kids more of what they need to be their best. Grow up strong with big G kids cereals!"

Please do not listen to this and think it's good for you or your kids: It's NOT! Feed your kids right and feed yourself right and do not believe the vague non statements that this cereal commercial makes.

:0) Frieda Online

No comments:

Post a Comment